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Discover how global market intelligence powered by AI can transform your drug launch strategy. Compare Kentik Market Intelligence with Smart Launch, and learn actionable steps to secure success in international markets.
Why Global Market Intelligence Matters in Pharma
Launching a new drug isn’t just about having a breakthrough molecule. You also need clear, localized, and timely insights into each market you enter. Here’s what’s at stake:
- Over 90% of drug launches underperform against sales goals.
- Market dynamics shift by the day—from pricing regulations to patient demographics.
- Fragmented data sources make it hard to see the full picture.
Global market intelligence gives you that full picture. It equips you with:
- Real-time market snapshots
- Competitor benchmarking
- Predictive scenarios for launch timing
And for small to medium enterprises (SMEs), this intel often decides whether a drug succeeds… or stalls.
The Competitor: Kentik Market Intelligence
Kentik Market Intelligence (KMI) is a machine learning-fueled platform originally built to explore the global internet routing table. It boasts:
- Automated classification of autonomous system (AS) relationships
- Daily processing of hundreds of millions of BGP announcements
- Out-of-the-box global rankings of IP transit volume
“Kentik Market Intelligence provides us with an easy-to-view, up-to-date and detailed understanding of global IP traffic flows for our key markets.”
– Mark Currier, Global Product Manager
Strengths of KMI
- Neutral, objective data on network interconnections.
- Zero setup—immediate access to global routing insights.
- Configurable alerts for changes in transit customer relationships.
Smart. Powerful. But… is it built for pharmaceutical launches?
Limitations for Pharma Launches
- No drug-specific regulatory or pricing data
- Lacks patient demographics, healthcare provider insights, or reimbursement details
- Focused on network traffic, not clinical trial outcomes
- Minimal support for post-launch monitoring of market dynamics
In short, while KMI shines at mapping internet pipelines, it leaves a gap when you need to map patient journeys or market access hurdles.
The Smart Launch Approach to Global Market Intelligence
Enter Smart Launch—an AI-driven platform tailored for pharmaceutical market intelligence. We built it with one goal: empower pharma teams to launch drugs successfully across regions like Europe and beyond.
1. Tailored Data Integration
Smart Launch aggregates:
- Clinical trial databases
- Pricing and reimbursement schedules
- Local regulatory updates
- Real-world prescription data
All in one unified dashboard. No more toggling between ten spreadsheets.
2. AI-powered Predictive Analytics
Our machine learning models spot trends early:
- Forecast patient uptake curves
- Anticipate competitor launches
- Estimate optimal launch windows
With global market intelligence baked in, you can test “what if” scenarios in minutes, not weeks.
3. Comprehensive Competitive Intelligence
Smart Launch continuously scans:
- Competitor pipelines
- Market share shifts
- Mergers and acquisitions
Then it clusters this intel by geography—so you know exactly who your rivals are in Germany, France, or Italy.
4. Real-Time Local Insights
Every day, our platform pulls local market signals:
- National health policy changes
- Shifts in treatment guidelines
- Physician prescribing behavior
That means you can adjust your launch plan on the fly—and stay ahead of surprises.
Side-by-Side: Kentik vs. Smart Launch
| Feature | Kentik Market Intelligence | Smart Launch |
|---|---|---|
| Core Focus | Internet routing and AS interconnections | Pharmaceutical market intelligence |
| Data Sources | BGP announcements, routing tables | Clinical trials, pricing, real-world data |
| Local Market Insights | Network peer/ transit rankings by geography | Regulation, reimbursement, patient behavior |
| Predictive Analytics | Volume-based IP transit forecasts | Forecast patient uptake and competitor moves |
| Setup & Configuration | Zero setup; global view out-of-box | Plug-and-play with customizable modules |
| Post-Launch Monitoring | Alerts on AS relationship changes | Real-time launch performance tracking |
| Ideal For | Network operators, service providers | Pharma SMEs and large pharma launch teams |
The verdict? Both platforms harness machine learning. But only Smart Launch speaks the language of drug development, market access, and patient outcomes.
Building a Winning Launch with Global Market Intelligence
Whether you’re about to launch in the UK or across Europe, these four steps will turbocharge your strategy:
- Deep Dive into Local Markets
• Use Smart Launch to pull up country-specific reimbursement tiers.
• Identify key opinion leaders (KOLs) and referral patterns. - Map the Competitive Landscape
• Benchmark your drug against existing therapies.
• Spot single-homed or under-served markets. - Run AI-Driven Scenarios
• Test different pricing strategies.
• Simulate launch timing—pre- or post-regulatory change. - Monitor & Adapt in Real Time
• Set custom alerts for policy updates.
• Pivot marketing and sales tactics with daily intel.
The good news? You don’t need a PhD in data science. Smart Launch’s user-friendly interface makes it easy to turn global market intelligence into clear launch actions.
Key Benefits of Smart Launch’s Global Market Intelligence
- Minimize Risk: Predict and mitigate launch pitfalls before they happen.
- Save Time: Ditch manual data gathering—gain insights in minutes.
- Stay Compliant: Always align with the latest regional regulations.
- Outpace Competitors: Spot and seize gaps they haven’t even noticed.
- Sustain Growth: Unlock new markets with localized, data-driven strategies.
Ready to Power Your Next Drug Launch?
Choosing the right global market intelligence partner can make—or break—your launch. While Kentik Market Intelligence excels in network traffic analysis, Smart Launch is purpose-built for the pharmaceutical world. You get:
- AI-driven predictive analytics
- Comprehensive competitive intelligence
- Real-time, local market insights
Stop guessing. Start launching with confidence.
Get started today:
- Start your free trial
- Explore our features
- Get a personalized demo
Visit https://www.conformancex.com/ and see how Smart Launch can transform your next drug launch.
Empower your team with data that matters. Because in pharma, the right insights can save time, money—and lives.
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