Insight 1: Let Data Drive Your Strategy
“Data is more and more connected to the product strategy, launch strategy, and sometimes it is driving the hypothesis of launch strategy.”
— Chitra Narasimhachari, Novartis
Data isn’t a side dish. It’s the main course. When you harness vast clinical records, prescription flows and patient feedback, you craft a launch plan that hits the bull’s-eye.
• Why it matters: A data-driven hypothesis pinpoints where and how to engage physicians, payers and patients.
• Actionable tip: Map out your key data sources—claims, electronic health records, market trends—then feed them into an AI engine.
Smart Launch does exactly that. Our platform ingests diverse healthcare feeds in real time, aligns them to your product profile and highlights the hottest opportunities. You’ll see which regions and physicians matter most, so you invest wisely.
Insight 2: Nail Your Patient Cohort
“The key to all downstream analytics is really the definition of the cohort of patients on large and diverse data sets that include the complexities of clinical data.”
— Jason Bhan, MD, Prognos Health
Your launch is only as strong as the cohort you define. Too narrow—and you miss eligible patients. Too broad—and you dilute your message.
• Pitfall: Overthinking cohort parameters can stall your launch.
• Solution: Use AI to run iterative cohort tests in hours, not months.
With Smart Launch’s predictive analytics module, you tweak inclusion-exclusion criteria on the fly. Within a few clicks, you get sample-size estimates, expected uptake rates and risk profiles. That agility helps you refine messaging, plan field teams and forecast sales with confidence.
Insight 3: Embrace Data Agility
“Healthcare data is not immutable. Things change. Data is restated regularly.”
— Jason Bhan, MD, Prognos Health
Static data equals stale insights. Tests get repeated, results recalibrated, patient journeys redirected. If your launch plan can’t adapt, you’ll lag behind.
• Pro tip: Set up automated data harmonisation.
• Benefit: You’ll catch emerging trends—new off-label uses, patient subgroups or regional shifts—in near real time.
Smart Launch’s AI engine constantly cleanses and normalises incoming data. No more manual spreadsheets or outdated snapshots. Your team sees fresh dashboards every morning, so you act on new findings before competitors do.
Insight 4: Collaborate Cross-Functionally
“Your strategy will differ from your big market… so it’s really important to bring different dimensions together, think cross-functionally.”
— Saket Malhotra, Takeda
Marketing alone can’t crack pre-launch. You need medical affairs, market access, supply chain and regulatory working in lockstep.
• Action step: Host a weekly “tri-board” meeting—commercial, medical, access—to review AI-driven insights.
• Result: Alignment on KPIs, budgets and risk mitigation.
Smart Launch supports multi-user workflows. Team members tag insights, share comments and track tasks—so everyone speaks the same data-driven language. When your field team asks for an update, they see the latest analytics, not five-week-old PDFs.
Insight 5: Balance Global Vision with Local Focus
“All launches tend to be global, but they can look extremely different locally… figure out where you need to win.”
— Anuj Maheshwari, Pfizer
One size does not fit all. Market size, payer dynamics and physician behaviour shift from country to country. You must adapt global strategy to local realities.
• Do this: Rank your target geographies by potential impact and launch complexity.
• Then: Allocate resources proportionally.
Smart Launch’s competitive intelligence layer benchmarks regional performance. You’ll see where similar products are gaining traction, which hospitals are early adopters and how local reimbursement rules evolve. That clarity means sharper budgets and faster approvals.
Insight 6: Prioritise High-Impact Data
“Not everything is valuable for your business. Think of what data will have the most impact on the business outcome.”
— Saket Malhotra, Takeda
It’s easy to drown in external data. Social media chatter, wearable device feeds, third-party registries… but not all move the needle.
• Key question: Which data points drive your top three KPIs?
• Example: If you aim to reduce time-to-script, focus on physician adoption curves and payer formulary changes.
Smart Launch lets you tag and filter data sources by impact score. You’ll focus on what matters—physician prescription intent, competitive share shifts and patient enrolment rates—so you don’t fall prey to “data paralysis.”
Insight 7: Shorten Your Planning Cycles
“12 months is a really long time.”
— Jason Bhan, MD, Prognos Health
Years-long cohorts and half-year cohort definitions? Those belong in the past. With the right tools, you can compress planning phases without losing rigour.
• Try this: Run parallel simulations.
• Benefit: You compare three launch scenarios—in months, not quarters.
Smart Launch’s simulation engine models market uptake under different pricing, access and promotional conditions. You’ll get a side-by-side forecast of sales, risk and ROI. Then choose the path that maximises impact and minimises cost.
Insight 8: Adopt a Digital-First Mindset
“Covid-19… accelerated the move towards a digital-first and insights-driven decision-making approach.”
— Saket Malhotra, Takeda
Pandemic or not, digital channels now lead the way. From virtual KOL roundtables to targeted e-detailing, you need a digital-first launch approach.
• Start small: Test digital field engagement on a pilot region.
• Scale fast: Use AI to optimise content timing and channel mix.
Smart Launch integrates with omnichannel platforms to track physician interactions, webinar attendance and digital consent rates. You’ll know which messages resonate and where to double down—or pivot.
Insight 9: Leverage Competitive Intelligence Continuously
“Things change fast. You must stay ahead of market trends.”
— Industry consensus
Real-time competitive intelligence is more than a nice-to-have. It’s your launch lifeline.
• Monitor: New label expansions, competitor promotions, key opinion leader (KOL) shifts.
• React: Adjust field budgets, message framing and target segments within days.
Smart Launch’s CI dashboard scans public filings, clinical trial registries and regional price lists. Alerts ping your inbox when a competitor files a new indication or a payor tweaks reimbursement. You’re never caught off-guard.
Bringing It All Together
These nine pharma launch insights show one thing clearly: data and agility are your best launch allies. But data without AI is heavy lifting, and agility without insights is guesswork. Smart Launch ties it all together:
- Real-time data integration
- Powerful predictive analytics
- Tailored competitive intelligence
- Streamlined cross-team workflows
The result? A launch strategy that’s precise, flexible and built for success.
Ready to make your next drug launch faster, smarter and more cost-effective?
Explore Smart Launch at https://www.conformancex.com/ to see how real-time AI and competitive intelligence can sharpen your strategy from day one.
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