Beyond Sprinklr: AI-Powered Consumer Insights Tailored for Pharma Launches

Why Generic Consumer Intelligence Falls Short in Pharma

Sprinklr Insights is a leader in the voice-of-customer space. It unifies data from 30+ social and digital channels, 400K+ media sources and over a billion websites. You get:

• Real-time listening across channels
• Sentiment analysis powered by AI
• Competitor benchmarking and crisis alerts
• A unified Copilot that surfaces next-best actions

Great for retail, tech or CPG. Not so for drug launches.

Here’s why:

1. No pharma-specific data
   – Clinical trial registries
   – Regulatory filings
   – Healthcare-provider feedback

2. Generic AI models
   – Optimised for brand sentiment on social media
   – Less accurate on medical jargon and trial outcomes

3. Compliance blind spots
   – No built-in regulatory tracking
   – Gaps on labelling rules or safety surveillance

4. Limited risk modelling
   – No launch-success probability forecasts
   – No scenario-based “what if” simulations

The result? You still juggle spreadsheets, gut calls and last-minute pivots. That’s a risk you can’t afford in pharma.

Comparing Key Capabilities: Sprinklr vs Smart Launch

Below is a side-by-side view of how Sprinklr Insights stacks up against Smart Launch, ConformanceX’s AI platform built for pharmaceutical launches.

1. Data Coverage & Integration

Sprinklr Insights
• Integrates 30+ social channels, news, blogs, forums
• Ingests first-party data via Excel
• Broad, horizontal data mix

Smart Launch
• All Sprinklr sources, plus:
– Clinical trial registries (e.g., ClinicalTrials.gov)
– EMA/FDA filings and label changes
– Healthcare-provider surveys and medical journals
• Custom connectors for regional agencies (EU, UK, APAC)

The takeaway? With Smart Launch, you’re not just listening to patients on Twitter. You’re tracking real-world evidence, safety updates and regulatory milestones—all through specialised customer insights AI.

2. Verticalised AI & Predictive Analytics

Sprinklr Insights
• Sentiment and emotion analysis across text, video and images
• AI-generated summaries and dashboards
• Copilot-led research of social data

Smart Launch
• Vertical-tuned language models for medical and regulatory text
• Predictive launch-success scores (e.g., forecast sales, uptake curves)
• Scenario modelling for pricing strategies, payer acceptance and market access

Smart Launch’s predictive analytics minimise risk by giving you foresight. Where Sprinklr shows sentiment trends, Smart Launch predicts market reaction to your clinical data drop.

3. Competitive Intelligence & Market Positioning

Sprinklr Insights
• Brand monitoring and competitor benchmarking
• Share of voice, sentiment comparisons

Smart Launch
• Pharma-centric competitor tracking:
– Pipeline transitions and patent cliffs
– Label expansions and off-label discussions
– Regional price changes and formulary placements
• Early alerts on competitor trial results and regulatory submissions

Smart Launch keeps you a step ahead when rivals file a new indication or adjust pricing in key markets.

4. Real-Time Monitoring & Crisis Management

Sprinklr Insights
• Early warning for brand reputation threats
• Automated case creation and routing

Smart Launch
• Alerts on adverse event signals from HCP forums and patient registries
• Monitors supply chain disruptions and raw-material shortages
• Triggers compliance workflows for safety or label updates

When it comes to patient safety and regulatory compliance, real-time is non-negotiable. Smart Launch adapts Sprinklr’s alerting strength into a pharma-grade safety net.

5. Regulatory Compliance & Localisation

Sprinklr Insights
• Not built for compliance
• No region- or therapy-specific modules

Smart Launch
• Built-in tracking for EMA, MHRA, FDA and regional bodies
• Automated mapping of label changes and risk-management plans
• Localised insights for European markets, including EU-specific guidelines

Launching across Europe? Smart Launch speaks local. Sprinklr? Generic.

How Smart Launch Closes the Gaps

Smart Launch isn’t just “another” listening tool. It was designed from the ground up for the pharma industry. Here’s how it solves your biggest launch challenges:

• Integration of AI for real-time, data-driven insights
– No more manual data wrangling. AI ingests and analyses diverse sources in minutes.

• Comprehensive predictive analytics to minimise risk
– Run “what-if” scenarios on pricing, market access and demand curves.

• Tailored competitive intelligence
– Pharma-specific metrics keep you ahead of rivals and patent expiries.

• Regulatory and safety monitoring
– Automated alerts on adverse events, filings and supply chain issues.

• Scalable, localised coverage
– From major EU markets to emerging territories, Smart Launch adapts as you expand.

Plus, Smart Launch benefits from ConformanceX’s partnerships with healthcare institutions and market-research firms. That means richer data, fresher insights and faster platform updates.

Putting Smart Launch to Work: A Quick Example

Imagine you’re gearing up to launch a new oncology therapy in Europe. You need to:

1. Assess competitor trial readouts in Germany and France
2. Forecast uptake among oncologists in key hospitals
3. Monitor adverse event chatter on patient forums
4. Track MHRA fast-track approvals in the UK

With Sprinklr, you’d set up multiple listening queries, risk missing pharma-specific signals and scramble to integrate regulatory data.

With Smart Launch, you hit “Start Project” and:

• Pull in trial data, forum signals and regional filings
• Get a launch-success score that predicts uptake curves
• Receive real-time alerts on safety or supply issues
• Access dashboards tailored to oncology, priced in local currencies

All powered by customer insights AI that truly understands your world.

Ready to See the Difference?

Generic consumer intelligence platforms can do a lot—but they can’t replace a mission-built tool for pharmaceuticals. If you need:

• Real-time, pharma-focused consumer insights
• Bullet-proof predictive analytics
• Competitive intelligence designed for drug launches
• Integrated regulatory and safety monitoring

then Smart Launch is your answer.

Take the next step:

• Start your free trial of Smart Launch
• Explore our features tailored to drug launch excellence
• Get a personalised demo from ConformanceX experts

Visit https://www.conformancex.com/ to learn more and transform your next launch with truly specialised customer insights AI.