Enhancing Pharmaceutical Distribution with AI-Driven In-Market Launch Solutions

Smart Launch: Your Partner in AI-Driven In-Market Launch Support

At ConformanceX, our Smart Launch platform brings all these capabilities together under one roof. Here’s why teams choose us:

• Unified Dashboard
See forecasts, competitive insights and logistics status in a single view.
• Custom Predictive Models
Trained on your portfolio’s unique performance history.
• Automated Alerts & Actions
Define rules—like rerouting inventory or flagging price wars—and let the system execute.
• Competitive Intelligence Suite
Localised market scans ensure no promotional shift goes unnoticed.
• Continuous Learning
Models refresh weekly with new data. Your forecasts get sharper over time.

Smart Launch is built for:

• SMEs expanding into multiple European markets.
• Ops teams juggling complex distribution networks.
• Commercial managers hungry for actionable, real-time insights.

And if you need support aligning your team, our advisory services—from change management to system integration—make sure you hit the ground running.

Implementing AI-Driven In-Market Launch Support: Practical Steps

1. Set Clear Objectives
   Define KPIs: time-to-first fill, stock-out rates, launch-period growth.
2. Audit Your Data
   Consolidate sales, prescribing and logistics data. Fill the gaps with 3rd-party sources.
3. Select an AI Partner
   Look for pharma expertise, data-security credentials and a track record in launch support.
4. Integrate & Test
   Connect ERP, CRM and IoT feeds. Run dry-runs on past launches to benchmark forecasts.
5. Train Your Team
   From data scientists to field reps—everyone needs a shared dashboard and clear roles.
6. Iterate & Improve
   After the first in-market launch, review performance. Tweak models, refine alerts and adjust workflows.

Measuring Success: KPIs to Track

• Forecast Accuracy
  Compare predicted vs actual demand by region.
• Stock-Out Incidents
  Count instances where demand exceeded supply.
• Time-to-Market
  Measure days from regulatory clearance to first patient fill.
• Launch Uplift
  Percentage growth in sales compared to historical launches.
• ROI on Launch Spend
  Revenue per euro invested in distribution, marketing and field support.

Keeping an eye on these metrics ensures your in-market launch support efforts deliver real value—and continuous performance gains.

Ready to bring AI-driven precision to your next drug launch?
Explore our Smart Launch platform and see how in-market launch support can transform your distribution outcomes.

Start your free trial • Explore our features • Get a personalised demo